Bp-logo-251 on flickr.com
By: Greenpeace UK
1. Describe the logo using the language of the Elements and Principles of Design.
The logo is shaped like the world with black and green colours in the circle. The colours represent different things and are meant to be put in the spot they are in. The continents are drawn on the circle to make it look more like the earth.
2. Describe the symbols used in the logo. Why did the graphic artist use such imagery?
The black represents oil. The oil is placed where the oceans are usually placed. The artist is saying that the waters in the ocean are filled with oil because of Bp. The green behind the black is the logo of Bp and it is meant to tell that the oil is caused by Bp. This logo tells a lot of what happened and what this artist thinks about the petroleum company.
3. What does this logo say of BP's coroporate identity?
This logo is saying that Bp spills their oil and are not able to control it, thus filling the oceans with hazardous oil. It is saying that Bp is behind all of the chaos the spill has started and did not do much but hide behind it.

Hello Brandon,
ReplyDeleteI like the logo you choose for this blog post. I agree with what you said here. I especially like what you said about BP's corporate identity
Great choice of logo Brandon! I feel that the logo itself explains what BP has created in our world. There is alot of symbols used here to portray the message. And I also agree that these oil spills will ruin BP's corporate identity
ReplyDeleteHello Brandon. I like how we both chose the same image to do on this blog. We both had the same input when we did this blog and I like that we both agreed that BP was a bad company who couldn't control themselves.
ReplyDelete